![](https://freight.cargo.site/t/original/i/e9cda7be3dfbb92f9e661c3b20e84825f5522912315f1451e84efbee6a4006d5/KS-SS21-LOOK01_photoby_Rocio-Chacon_045.jpg)
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![](https://freight.cargo.site/t/original/i/46181841af36b1890949646c4cd924edf550bf01418b4dfe716295b28f304d8f/KS-SS21-LOOK02_photoby_Rocio-Chacon_010.jpg)
![](https://freight.cargo.site/t/original/i/3ab0e13267a9763a80f9bb970379ec33b0f23aed46a65885a7736238e95c55f7/KS-SS21-LOOK04_photoby_Rocio-Chacon_149.jpg)
![](https://freight.cargo.site/t/original/i/7540b99eca1e9a1a4dfb81cff59fb5511a6ce7ba55abfe13671467ed644f8d1b/KS-SS21-LOOK01_photoby_Rocio-Chacon_148.jpg)
![](https://freight.cargo.site/t/original/i/61a8de03448c4a955b28318a2fef2942d46341d3d532ff0a235658c2f96aeb9f/KS-SS21-LOOK04_photoby_Rocio-Chacon_032.jpg)
![](https://freight.cargo.site/t/original/i/4fc53a637aaee634cdfa3f2c65085d1f1aab22a9fb393c1ce921a833b8686814/KS-SS21-LOOK03_photoby_Rocio-Chacon_093.jpg)
![](https://freight.cargo.site/t/original/i/edac8d122ad069357e322b46d2e4db1321dfbdae420d2d77c7ee2c45df3ccc23/KS-SS21-LOOK04_photoby_Rocio-Chacon_123.jpg)
![](https://freight.cargo.site/t/original/i/faa4f0dce1bd5acc4449c22ce6e94323e882bbce5b1b2b58ea55234b61b6bd59/KS-SS21-LOOK01_photoby_Rocio-Chacon_109.jpg)
![](https://freight.cargo.site/t/original/i/1f00569c7d324580856d8271912713b95fc799e40290185d3bbae563fb6ddab0/KS-SS21-LOOK04_photoby_Rocio-Chacon_048.jpg)
![](https://freight.cargo.site/t/original/i/9ec304e386cac0d75f3883bad4c0c7e95aa454e42a1fe3fa33d8dbab50be6ac8/KS-SS21-PARK_photoby_Rocio-Chacon-159.jpg)
![](https://freight.cargo.site/t/original/i/d3b2205f3ade4d0ce5c1485b80f4ae170514e08a54865ccf2f35a2b7f57b1aab/KS-SS21-PARK_photoby_Rocio-Chacon-255.jpg)
![](https://freight.cargo.site/t/original/i/c003317f381e03c53a73be2bd16674a5e184cae37c1f4a4ddc281b37c847a2df/KS-SS21-PARK_photoby_Rocio-Chacon-488.jpg)
![](https://freight.cargo.site/t/original/i/6d2d00dc583b39c74b8ba3af5dcacc3f65b721a68ece7d0b9919709cc12c2c41/KS-SS21-PARK_photoby_Rocio-Chacon-306.jpg)
KS SS21
Kundai store is a brand upcycling quality vintage denim trousers hand-painted in bleach.
I worked closely with Kundai Munetsi thinking about the imagery and values of the brand. A few ideas that came from this collaboration were: the logo, which was created by exploiting the same method used in painting the jeans; superimposing the main image into a detail shot of the industrial location where we shot the first campaign, adding a sensorial feeling to the image.
A later development of the brand has also included the production of topwear using the logo as main design.
Photography _ Rocio Chacon
Art Direction & Styling _ Kundai Munetsi
Hair Styling _ Emily Lowe/Tia Feel
Models _ Kai Tang & Emily Lowe