Kundai store is a brand upcycling quality vintage denim trousers hand-painted in bleach.
I worked closely with Kundai Munetsi thinking about the imagery and values of the brand. A few ideas that came from this collaboration were: the logo, which was created by exploiting the same method used in painting the jeans; superimposing the main image into a detail shot of the industrial location where we shot this first campaign, adding a sensorial feeling to the image.
A later development of the brand has also included the production of topwear using the logo as main design.
Photography _ Rocio Chacon
Art Direction _ Kundai Munetsi & Rocio Chacon
Styling _ Kundai Munetsi
Models _ Olive Hardy, Iro Costello, Kundai Munetsi