![](https://freight.cargo.site/t/original/i/292083ffa0db105cd1e83e5f83049d38b9ff482062c1c6f3fe7f95ead6c7fb8b/KundaiStore-Olive_photoby_Rocio-Chacon_001_INSTA01.jpg)
![](https://freight.cargo.site/t/original/i/d1ca6cabe6356f3c907abb0ff59d7745028fcc3377cafc172fae364ba05d80be/KundaiStore-Olive_photoby_Rocio-Chacon_024_INSTA.jpg)
![](https://freight.cargo.site/t/original/i/407536210d291bdc7282f47cd2cf1af1542fdc94ab3999ec3456e4ce684f810c/KundaiStore-Olive_photoby_Rocio-Chacon_016.jpg)
![](https://freight.cargo.site/t/original/i/13c997d382f6615302acfaf3de62ab1cd61b7c7403cd2db710332a00b52a2b58/upload-ec05bdfa-02cd-40c6-98b7-2ffc7e1598d5.png)
![](https://freight.cargo.site/t/original/i/c295ff5c67420a9d53ccf8648ce35b6510be7145161dc017a8a012a659569821/KUNDAISHOP_photoby_Rocio-Chacon_094.jpg)
![](https://freight.cargo.site/t/original/i/aee1ded11cf85950651e7bc732dd45bd136f623e0ef317305a142012cd0a482f/upload-fb35a2e1-f206-4f84-b7aa-a59723916fb3.jpg)
Kundai Store
Kundai store is a brand upcycling quality vintage denim trousers hand-painted in bleach.
I worked closely with Kundai Munetsi thinking about the imagery and values of the brand. A few ideas that came from this collaboration were: the logo, which was created by exploiting the same method used in painting the jeans; superimposing the main image into a detail shot of the industrial location where we shot this first campaign, adding a sensorial feeling to the image.
A later development of the brand has also included the production of topwear using the logo as main design.
Visit Store
Photography _ Rocio Chacon
Art Direction _ Kundai Munetsi & Rocio Chacon
Styling _ Kundai Munetsi
Models _ Olive Hardy, Iro Costello, Kundai Munetsi