KS — Rocio Chacon

Kundai Store

^{Kundai store is a brand upcycling quality vintage denim trousers hand-painted in bleach.

I worked closely with Kundai Munetsi thinking about the imagery and values of the brand. A few ideas that came from this collaboration were: the logo, which was created by exploiting the same method used in painting the jeans; superimposing the main image into a detail shot of the industrial location where we shot this first campaign, adding a sensorial feeling to the image.}

^{A later development of the brand has also included the production of topwear using the logo as main design.}

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^{Photography _ Rocio Chacon

Art Direction _ Kundai Munetsi & Rocio Chacon

Styling _ Kundai Munetsi

Models _ Olive Hardy, Iro Costello, Kundai Munetsi}